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How to Become a Successful Digital Marketing Consultant

oleh John Marsh (2019-10-25)


digital marketing consultant

So, you’re interested in becoming a digital marketing consultant? Perhaps you’re looking for a more flexible schedule, the chance to be your own boss, or you’ve heard the estimated spend of the US digital marketing industry will hit $120 billion by 2021 – not a bad career choice, is it? 

Those were my thoughts when I decided to change my career. Naturally, I took to the internet to discover exactly how. What I found was a million resources, training courses, and varying advice from just about everyone.

All I wanted was one credible, well-organized guide that gave me the answers I needed. I felt like I was drowning in a sea of information overload.

I had no idea where to begin.

This ultimate guide has been created to not only define what exactly it takes to be a successful digital marketing consultant but to give you actionable resources and recommendations on how to build your business.

What Skills Does a Digital Marketing Consultant Need? 

The best internet marketing consultants have a strong knowledge base on the following skills:

  1. Search Engine Optimization (SEO)
  2. Email Marketing
  3. Paid Marketing (Google Adwords, Twitter, Facebook)
  4. Social Media Marketing (SMM)
  5. Content Marketing Strategy
  6. Youtube & Video Marketing
  7. Influencer Marketing
  8. Local & International Marketing
  9. Branding & Reputation management
  10. Digital Display Marketing (Ad Ops)
  11. Web Analytics and Reporting
  12. Conversion Rate Optimization
  13. Basic HTML and CSS
  14. Mobile Marketing (App store optimization)
  15. Website Platform Management (WordPress or WIX)